She Unfolds
Case study
A first website for a women-only events brand
She Unfolds did not have a website when the project started. The new site needed to introduce the idea clearly and help local women understand the events before deciding to attend.
Websites that explain the business properly
Martins Works helps UK teams whose website no longer matches the quality, complexity, or direction of the business behind it.
The job is usually not to add more pages or a fresh coat of paint. It is to make the offer clearer, the key pages easier to trust, and the next step easier to take.
That means sorting structure and language first, then designing and building around what buyers need to understand.
Structure first. Design around what people need to understand.
Start by role - Start with the decision in front of you
Different people need different answers before a website project feels sensible. Start with the route that matches your role.
Founder or MD
Work out whether this needs a rebuild, what it should change, and how to justify the spend.
Marketing lead
Sharpen the message, improve enquiry quality, and protect the parts of the site that already work.
Operations or delivery lead
Set decision ownership, reduce delivery risk, and stop the site drifting after launch.
If you want the shorter planning route, use the Start a project pack.
Selected case studies
These projects started with a practical problem: the site was making the offer harder to understand, trust, or act on.
Tonipress
Case study
A first website for a publisher with a growing catalogue
Tonipress did not have a website when this project started. The goal was to create a credible web presence and make published books easy to browse by title, author, and category.
Sparta Table Tennis Club
Case study
A club site that became easier to find and easier to join
Sparta Table Tennis Club needed to fix two problems at once: the old site was hard to find, and once people landed on it, the information and design did not make the club easy to understand.
People understand what we run, what each event involves, and whether it suits them before they enquire.
She Unfolds
Services - From first fix to full launch
Most projects start by sorting the message and the page order, then move into design and build once the important decisions are clear.
- Custom web design. Page design shaped around the questions buyers need answered before they will enquire.
- Website care plans. Ongoing checks, updates, and fixes for teams that need the site to stay accurate after launch.
- Full website audit. A review of clarity, structure, usability, search basics, and technical quality, with priorities in the right order.
What you get - What you leave with
Each stage ends with something concrete: a clearer plan, stronger pages, or a site that is ready to go live.
- Discovery plan. The audience, page priorities, and decisions that need settling before design starts spending budget.
- Structured content. Page outlines and edited copy so important questions are answered in the right order.
- Design system. Reusable layouts and components that keep the site consistent as it grows and changes.
- Build and launch. A tested build, a calm launch, and a handover your team can actually work with.
After launch - How the site stays useful after launch
Launch is not the end of the job. Most teams need a simple way to keep pages accurate, spot problems early, and improve what matters.
- Monthly quality rhythm. Regular checks on key pages so small issues are fixed before they turn into bigger ones.
- Prioritised improvements. A running list of what is worth fixing next, based on what buyers actually need and what the site is showing you.
- Practical support options. Use ongoing support for upkeep, or start with an audit when the site needs a proper reset.
See website care plans and audits for details.
Need the site to do a better job?
Send a short outline and we will come back within two working days with a sensible next step.
If you are still gathering input internally, start with the project pack.