She Unfolds
Case study
A first website for a women-only events brand
She Unfolds did not have a website when the project started. The new site needed to introduce the idea clearly and help local women understand the events before deciding to attend.
Websites that explain the business properly
Martins Works helps UK teams whose website no longer matches the quality, complexity, or direction of the business behind it.
We clarify the offer and page order before designing and building, so buyers can understand, trust, and act without piecing the story together for themselves.
Structure first. Design around what people need to understand.
Services - Choose the right starting point
A useful next step depends on whether the site needs diagnosis, a coordinated rebuild, or regular attention after launch.
- Website audit. For a live site with no agreed fix list. Structure, content, usability, search basics, and technical quality are reviewed and turned into a ranked action plan.
- Website redesign and build. For problems that need to be solved together: discovery, content structure, design, development, testing, launch, and handover.
- Website care and improvement. For a basically sound site that needs regular updates, routine checks, smaller fixes, and follow-on improvements.
Selected case studies
These projects started with a practical problem: the site was making the offer harder to understand, trust, or act on.
Tonipress
Case study
A first website for a publisher with a growing catalogue
Tonipress did not have a website when this project started. The goal was to create a credible web presence and make published books easy to browse by title, author, and category.
Sparta Table Tennis Club
Case study
A club site that became easier to find and easier to join
Sparta Table Tennis Club needed to fix two problems at once: the old site was hard to find, and once people landed on it, the information and design did not make the club easy to understand.
People now know what to expect before they message us, and the site feels true to the community.
She Unfolds
Full website project - Concrete outputs at each stage
A redesign and build is broken into reviewable outputs, so progress is based on decisions rather than a late reveal.
- Discovery plan. The audience, page priorities, and decisions that need settling before design starts spending budget.
- Structured content. Page outlines and edited copy so important questions are answered in the right order.
- Design system. Reusable layouts and components that keep the site consistent as it grows and changes.
- Build and launch. A tested build, a calm launch, and a handover your team can actually work with.
After launch - How the site stays useful after launch
Launch is not the end of the job. Most teams need a simple way to keep pages accurate, spot problems early, and improve what matters.
- Monthly quality rhythm. Regular checks on key pages so small issues are fixed before they turn into bigger ones.
- Prioritised improvements. A running list of what is worth fixing next, based on what buyers actually need and what the site is showing you.
- Practical support options. Use ongoing support for upkeep, or start with an audit when the site needs a proper reset.
See website care plans and audits for details.
Start by role - Start with the decision in front of you
Different people need different answers before a website project feels sensible. Start with the route that matches your role.
Founder or MD
Work out whether this needs a rebuild, what it should change, and how to justify the spend.
Marketing lead
Sharpen the message, improve enquiry quality, and protect the parts of the site that already work.
Operations or delivery lead
Set decision ownership, reduce delivery risk, and stop the site drifting after launch.
If you want the shorter planning route, use the website planning toolkit.
Need the site to do a better job?
Send a short outline and we will come back within two working days with a sensible next step.
If you are still gathering input internally, start with the planning toolkit.