Process - How projects run
The process is designed to keep the important decisions visible, not buried inside a long project plan.
Each stage ends with something concrete to review. Content work and design can overlap, but page purpose and hierarchy are agreed before visual design is pushed too far.
Discovery
We start by working out what the site needs to change, who it needs to persuade, and where the current version is getting in the way.
The output is a working plan: page priorities, user paths, content requirements, and the decisions that need settling before visual design is pushed too far.
Included in this phase
- Project goals and constraints
- Audience and intent notes
- Page priorities and scope
- Decision log and actions
Content and structure
We agree what each important page needs to do and organise the source material around the questions visitors need answered. Existing copy can be edited and reorganised; additional copywriting is optional.
Detailed content work and design can overlap, but the page purpose and information hierarchy are settled before the visuals are pushed too far.
Included in this phase
- Content editing
- Additional copywriting (optional)
- Content hierarchy and messaging
- Calls to action and FAQs
- Search-ready structure
Design
With the page structure and content direction in place, we turn the plan into wireframes and the main templates the site will rely on.
Design choices are made to support reading, navigation, and decision making. The pages should feel easier to use, not simply more polished.
Included in this phase
- Wireframes and user flows
- Key page templates
- Design system basics
- Typography and colour direction
Development
We build the site with performance, accessibility, and maintainability treated as part of the job.
You get regular updates, and we test the important paths across current devices and browsers before launch.
Included in this phase
- Front-end and back-end build
- Performance optimisation
- Accessibility checks
- Cross-device testing
Launch and optimisation
We run final checks, connect measurement where needed, and take the site live without guesswork.
Launch includes a short bedding-in period for launch issues. After that, we either hand over cleanly or scope ongoing care and improvement separately.
Included in this phase
- Launch checklist and QA
- Deployment
- Handover
- Short launch-support period
Timelines and investment - Typical timing and budget
Every job is different, but most follow a steady rhythm with clear review points and a similar approval pattern.
- Typical timeline. Most projects run 6 to 12 weeks, depending on scope, review cycles, and how ready the content is.
- Project rhythm. Weekly updates, short review loops, and decision points at the end of each stage.
- Investment bands. Most full website projects sit between GBP 2k and 30k. Audits and focused fixes can land below that. Larger platforms and more complex catalogues can exceed it.
Stakeholder roles - Who needs to be involved
Website projects move better when decision ownership is clear from the start. These are the roles we usually see around the table.
- Founder or sponsor. Sets the commercial direction and signs off the larger calls.
- Marketing lead. Keeps messaging, audience fit, and campaign priorities aligned across the key pages.
- Operations or delivery lead. Helps keep timings realistic, content ownership sensible, and post-launch upkeep clear.
Across the job - What is covered as standard
Most jobs span more than one discipline. These are the areas handled as part of doing the work properly.
- Design. Page structure, hierarchy, and visual direction that keep the main message readable.
- Technical quality. Fast loading, stable layouts, and dependable behaviour across current devices.
- Search basics. Search-ready structure with sensible metadata and page organisation.
- Content clarity. Editing and page structure that make the content easier to scan and easier to believe.
- Campaign support. Support for campaign pages and landing pages when they are needed.
- Ongoing upkeep. Updates and follow-on improvements to keep the site in decent shape.
Post-launch - After launch
Most teams need a light but reliable routine once the site is live, especially when content keeps changing after launch.
- Monthly governance. A review cycle for key pages, enquiry routes, and technical quality.
- Audit-led resets. When the site starts drifting, an audit gives you a ranked fix list.
- Website care and improvement. A separately scoped care plan to keep the site accurate and stable as the business changes.
Read more in website care plans and audits.
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