Case Study - A club site that became easier to find and easier to join

The starting point

Sparta already had an established club, but the website was not helping people discover it or feel confident about taking the next step. It was hard to find, the design felt dated, and the practical information did not give new players a clean route into the club.

Where new visitors were losing confidence

For someone arriving for the first time, the questions are simple: where is the club, what kind of players does it suit, which sessions are relevant, and do I need to contact someone before turning up? When those answers are buried or presented weakly, even interested people hesitate.

What we changed

The site was reorganised around those first-visit decisions. Find Us, Membership, Opening Hours, and contact routes became much more visible. The copy was tightened so guests can quickly understand the difference between open sessions, match nights, junior sessions, and the contact-first rule before visiting.

The key decision

The public route was organised around a prospective player's first visit, not the committee's internal view of the club. Location, session types, opening hours, membership, and the contact-first rule were given priority because those are the details that determine whether someone feels able to come along.

The outcome

The website gave the club a clearer route for being found, judged, and contacted. When the original case study was prepared, the club reported enquiries almost every day. Membership was full at that point, so new interest was handled through guest visits rather than immediate sign-ups. That status is historical rather than a claim about current availability.

What became easier