Services - Choose the right amount of website work
Not every website problem needs a rebuild. Start with an audit when the priorities are unclear, a redesign and build when the problems need solving together, or website care and improvement when the site is basically sound.
Whichever route fits, decisions about the message and page structure come before visual polish.
01 / Website audit - Find the problems worth fixing first
Best when the site is live but the team cannot agree what is wrong, what matters most, or whether a larger project is justified.
- What is reviewed. A review of structure, content, usability, search basics, and technical quality.
- What you leave with. A ranked action plan that separates urgent problems from useful improvements and lower-priority work.
- What it does not do. The audit gives you the map; implementation is a separate decision once the priorities are understood.
02 / Redesign and build - Reset the message, structure, and site together
Best when isolated fixes will not solve the underlying problem and the key pages, content, design, and build need to move in the same direction.
- What is included. Discovery, page priorities, content structure and editing, design, development, testing, launch support, and handover.
- Typical timing. Most projects run for 6 to 12 weeks, depending on scope, review cycles, and how ready the content is.
- Typical investment. Most full website projects sit between GBP 2k and 30k. Larger platforms and more complex catalogues can exceed that range.
03 / Website care and improvement - Keep a sound site accurate and useful
Best when the main structure is working but content changes, smaller issues appear, and improvements need someone to keep them moving.
- Regular upkeep. Routine updates and checks help keep important pages accurate and catch quality drift early.
- Smaller fixes. Problems can be handled before they accumulate into a larger and more disruptive piece of work.
- Follow-on improvements. A running list keeps useful improvements visible instead of relying on ad hoc requests and memory.
Choosing a route - Start with the smallest sensible commitment
The right scope should follow the state of the site, not a default preference for rebuilding everything.
- Priorities are unclear. Start with an audit so the next investment is based on evidence and an agreed order of work.
- The foundations are wrong. Use a redesign and build when message, structure, design, and technology need changing together.
- The site is basically sound. Use website care and improvement when the job is to maintain quality and keep useful changes moving.
How work is scoped - What needs to be clear before work starts
A useful scope depends on the outcome, the people providing the source material, and who will make the final decisions.
- Desired change. What the site should help change, and which visitors need a better experience.
- Content access. Access to the people who know the offer keeps the language accurate and the decisions grounded in reality.
- Decision ownership. A clear, small decision loop keeps review cycles useful and reduces avoidable rework.
Need the site to do a better job?
Send a short outline and we will come back within two working days with a sensible next step.
If you are still gathering input internally, start with the planning toolkit.