Case Study - A first website for a publisher with a growing catalogue
Tonipress did not have a website when this project started. The goal was to create a credible web presence and make published books easy to browse by title, author, and category.
- Client
- Tonipress
- Year
- Service
- Content structure and web design
Live site
The starting point
Tonipress needed to go from no website to a proper public presence. That meant the site had to do more than look respectable. It needed to introduce the publisher clearly, showcase the catalogue, and give readers an easy way to move between books, authors, and categories.
What the site needed to support
The catalogue includes translated literature and other titles that benefit from browsing rather than one-off visits. Without a website, discovery depended too heavily on off-site channels. The site needed to become a place where readers could land, understand the publisher, and keep exploring.
What we changed
The structure was built around the main public routes: books, authors, categories, and core publisher information. From there, the page model made it easier to move from one title to another, understand who the author is, and publish new books or updates using one repeatable format.
Why that matters
A publisher without a site has very little control over how the catalogue is found or understood. A publisher site only becomes useful when it combines credibility, browseability, and a setup the team can keep using as the catalogue grows.
What changed in day-to-day use
- Readers can browse the catalogue in more than one way.
Titles, authors, and categories now work together, so discovery is not limited to one narrow route.
- The publisher has a proper public home.
Tonipress can now present its catalogue, focus, and contact details in one place instead of relying only on external channels.
- New titles can be published consistently.
Books and updates follow one repeatable structure, which makes growth easier to manage.
Top tip
This kind of project is relevant when you are launching a first site for a content-rich business and need credibility, browseability, and a setup the team can keep using.
- First web presence
- Book catalogue structure
- Author and category browsing
- Repeatable publishing
The site gave us a proper online presence and a much clearer way to present our books, authors, and catalogue.