Case study quick scan (for buyers)

Quick guide / Proof

MARTINSWORKS
Studio

A fast way to tell whether a case study explains the work or merely displays it.

Case study quick scan (for buyers)

Most case studies look polished. The useful ones let you see how the team thinks, where the constraints were, and what actually changed.


Five things to look for

  • Is the starting problem clear and specific?
  • Are constraints or trade-offs explained?
  • Is there evidence tied to a business outcome?
  • Does it show decisions made, not just final visuals?
  • Can you understand where this partner adds value?

How to read the gaps

If a case study hides context, avoids trade-offs, and skips straight to the finished site, you are being asked to trust style over substance.

That does not mean the work was weak. It does mean the case study is not giving you enough to judge fit.


Use the result properly

If a partner has several case studies and the same gaps appear in all of them, that is a useful signal.

For the deeper version, read case studies that build trust. You can also compare real examples in our case studies.

Put this into practice

If this mirrors your situation, compare it with services, how projects run, or use the Start a project pack.

Keep building trust

Next reads on case studies, evidence placement, and the signals buyers use to judge the work.

Case studies that build trust (what to show and why)

What makes a case study genuinely useful when a buyer is trying to judge fit, judgement, and likely delivery quality.

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How to choose the best web design agency in the UK

A grounded way to choose a web partner in the UK without being swayed by style alone.

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Using proof to build trust on your website

Where to place evidence so it helps a buyer decide, rather than sitting in a separate proof bucket.

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Need the site to do a better job?

Send a short outline and we will come back within two working days with a sensible next step.

If you are still gathering input internally, start with the project pack.