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Homepage clarity quick check (10 minutes)

Quick guide / Clarity

MARTINSWORKS
Studio

A ten-minute sense check for whether the home page explains the offer soon enough.

Homepage clarity quick check (10 minutes)

If the home page looks decent but new visitors still seem uncertain, this is a good place to start. It will tell you whether the page is doing its basic job.

Run this check

  • In the first two lines, is it clear who the site is for?
  • Does the headline explain the outcome, not just the service?
  • Is the primary call to action visible without scrolling?
  • Can a visitor see proof (testimonial, case study, or evidence) within the first screen?
  • Are there more than 7 items in the main navigation?
  • Does every section answer a real question, or is any filler?

If the answers are weak

If you answered "no" to more than two of these, the page is likely confusing to new visitors. A small restructure can often fix it without a full redesign.

If you want another pair of eyes on it, see our services or contact us.

For a deeper guide, see what a good homepage needs.

Put this into practice

If this mirrors your situation, compare it with services, how projects run, or use the Start a project pack.

Keep improving clarity

Next reads on message order, fit signals, proof, and the pages that do the real enquiry work.

What a good homepage needs for high-intent buyers

What a homepage should do for buyers trying to work out fit, credibility, and the next move.

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What to expect from a service page that wins enquiries

A buyer checklist for judging whether a service page is doing its job.

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Mobile friction quick check for decision makers

A quick mobile review for teams wondering why enquiry quality drops on phones.

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Need the site to do a better job?

Send a short outline and we will come back within two working days with a sensible next step.

If you are still gathering input internally, start with the project pack.

Tell us about your project