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Homepage clarity quick check (10 minutes)

Quick guide / Clarity

MARTINSWORKS
Studio

A ten-minute sense check for whether the home page explains the offer soon enough.

If the home page looks decent but new visitors still seem uncertain, this is a good place to start. It will tell you whether the page is doing its basic job.

Run this check

  • In the first two lines, is it clear who the site is for?
  • Does the headline explain the outcome, not just the service?
  • Is the primary call to action visible without scrolling?
  • Can a visitor see proof (testimonial, case study, or evidence) within the first screen?
  • Are there more than 7 items in the main navigation?
  • Does every section answer a real question, or is any filler?

If the answers are weak

If you answered "no" to more than two of these, the page is likely confusing to new visitors. A small restructure can often fix it without a full redesign.

If you want another pair of eyes on it, see our services or contact us.

For a deeper guide, see what a good homepage needs.

Put this into practice

If this mirrors your situation, compare it with services, how projects run, or use the Start a project pack.

Keep improving clarity

Next reads on message order, fit signals, proof, and the pages that do the real enquiry work.

What a good homepage needs for high-intent buyers

What a homepage should do for buyers trying to work out fit, credibility, and the next move.

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What to expect from a service page that wins enquiries

A buyer checklist for judging whether a service page is doing its job.

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Mobile friction quick check for decision makers

A quick mobile review for teams wondering why enquiry quality drops on phones.

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Need the site to do a better job?

Send a short outline and we will come back within two working days with a sensible next step.

If you are still gathering input internally, start with the project pack.

Tell us about your project