Contact

Is your website set up to win enquiries? A quick check

Quick guide / Clarity

MARTINSWORKS
Studio

Six basic checks to see whether your site is making contact easier or harder.

Is your website set up to win enquiries? A quick check

If the offer is strong but the site stays quiet, start with the basics. These are the places where service websites most often get in their own way.

Start with these checks

  • The contact page is easy to find from any page.
  • Each key page has a clear next step.
  • Forms are short and feel manageable on mobile.
  • You show what working with you looks like.
  • Case studies explain the problem, not just the outcome.
  • The site loads quickly on a phone.

What the pattern usually tells you

If several checks are weak, you can often improve enquiry performance without a total rebuild. The issue is usually message order, proof placement, mobile friction, or weak contact guidance.

That is useful because it points to focused improvement rather than guesswork.

Where to look next

If the issue looks like contact friction, read the contact page that actually gets replies. If the problem feels broader, move on to homepage clarity quick check or services.

Put this into practice

If this mirrors your situation, compare it with services, how projects run, or use the Start a project pack.

Keep improving clarity

Next reads on message order, fit signals, proof, and the pages that do the real enquiry work.

The contact page that actually gets replies

How to make a contact page easier to use and more useful to both sides, so good-fit prospects are more likely to complete it.

Read article

Contact page quick check (5 minutes)

A five-minute scan of the basics that make a contact page easier or harder to use.

Read article

Homepage clarity quick check (10 minutes)

A ten-minute sense check for whether the home page explains the offer soon enough.

Read article

What to expect from a service page that wins enquiries

A buyer checklist for judging whether a service page is doing its job.

Read article

Need the site to do a better job?

Send a short outline and we will come back within two working days with a sensible next step.

If you are still gathering input internally, start with the project pack.

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